PROTECT POO – PRE-SHAMPOO TREATMENT 500ml/16,9fl oz

FASHION GOLD’S pre-shampoo treatment creates a nourishing barrier that protects hair before cleansing. It helps reduce dryness, prevent breakage, and improve manageability by locking in moisture at the cuticle level. Ideal for all hair types—especially dry, chemically treated, or textured hair—it detangles effortlessly, adds natural shine, and primes the hair for a smoother shampoo experience. Lightweight and sulfate-free, it supports healthier, softer strands with every use and makes wash day easier and more effective.

Formulated with cationic technology (positively charged molecules), this pre-wash treatment creates a protective layer around the hair fibers without fully blocking the action of surfactants. This balance allows for effective cleansing while minimizing damage and preventing product build-up. Additionally, its lipid-rich formula, with baobab oil and shea butter, builds a barrier on the cuticle that locks in moisture, resulting in hydrated and manageable hair after rinsing and shampooing.

Apply PROTECTIVE PRE-POO to dry hair, starting approximately 10 cm from the scalp and working it down to the ends. Let it sit for 2 minutes. Then, rinse thoroughly and follow with the FASHION GOLD Post-Progressive Shampoo for optimal results.

Baobab Oil, Shea Butter. For more ingredients, read the label or the packaging.