Frequently Asked Questions
Ybera is a Brazilian beauty brand rooted in professional hair care and salon expertise. Born in Brazil, Ybera combines science, innovation and the richness of Brazilian beauty culture to create high-performance hair care solutions for professionals and consumers.
Our portfolio is designed around real hair needs, including smoothing, repair, hydration, frizz control, scalp care and everyday maintenance, with one goal in mind: helping people feel more confident through beautiful, well-cared-for hair.
Ybera is especially known for its expertise in Brazilian professional hair smoothing and treatment systems.
Fashion Gold, one of Ybera’s most recognized innovations, helped establish the brand’s reputation for high-performance, formaldehyde-free professional quality smoothing. Today, Ybera offers a much broader portfolio of salon treatments and home-care solutions designed to support healthier-looking, more manageable and beautiful hair.
No. Ybera serves both beauty professionals and consumers.
Some Ybera products and treatment systems are specifically developed for professional salon use, while our home-care collections allow consumers to maintain and enhance their hair between salon visits.
Each product page provides guidance on the intended use so customers can choose the products that best fit their hair needs and routine.
Yes. Ybera was born in Brazil and has expanded internationally, with the brand now present in more than 50 countries.
Our Brazilian heritage remains at the heart of Ybera: combining professional beauty expertise, innovation and high-performance hair care while adapting our portfolio to the needs of consumers and beauty professionals around the world.
Ybera believes beauty can transform more than hair.
Our mission is to help people elevate their hair, their confidence and their opportunities through beauty. In addition to developing high-performance hair care, Ybera has built a global community of beauty professionals, creators and affiliates who share their knowledge, recommendations and passion for the brand.
We believe great products can create confidence, and that beauty can also create opportunity.
Ybera USA is actively expanding its community of authorized distributors, professional salons, beauty professionals, creators and affiliates across the United States.
Companies interested in becoming an authorized Ybera distributor or professional partner can connect with our team and inquire about Ybera Pro.
Creators and entrepreneurs interested in sharing Ybera products and earning through our affiliate community can contact Ybera USA to learn about current opportunities.
For partnership inquiries, please visit our Contact Us page or email info@ybera.us.
Ybera USA, LLC is the official U.S. operation of Ybera Group, the Brazilian beauty company behind the Ybera brand portfolio.
Ybera USA is responsible for representing, developing and growing the Ybera brands in the United States and serves U.S. consumers, beauty professionals, salons and business partners.
www.ybera.us is the official U.S. brand and ecommerce website operated by Ybera USA, LLC.
Through ybera.us, customers throughout the United States can purchase Ybera products directly from Ybera USA and access information about our brands, products, professional programs and customer support.
Ybera USA, LLC is the official U.S. operation of Ybera Group and maintains a direct relationship with the Group and its leadership in Brazil.
Ybera USA is responsible for developing the Ybera business and representing the Group’s brand portfolio in the United States while remaining connected to Ybera’s Brazilian heritage, innovation and global brand strategy.
Ybera USA, LLC officially represents the Ybera brand portfolio in the United States. Within that portfolio, Ybera Group owns the U.S. registered trademarks for Ybera, Ybera Paris and Fashion Gold. The broader Ybera portfolio also includes Terra Coco and Black Diva.
As part of Ybera’s evolving global brand architecture, Ybera Paris is transitioning toward Ybera as the masterbrand, while Fashion Gold is evolving into Ybera Fashion Gold to reinforce its connection to the Ybera family.
During this transition, customers may see both existing and evolving brand names across products, packaging and communications. All remain part of the official Ybera brand portfolio represented in the United States by Ybera USA, LLC.
www.ybera.us is operated by Ybera USA, LLC, the official U.S. operation of Ybera Group.
Our U.S. operations are based in the Charleston, South Carolina area at:
Ybera USA, LLC
8351 Palmetto Commerce Pkwy, Unit 104
Ladson, SC 29456
United States
Phone: +1 (843) 367-8168
Email: info@ybera.us
Ybera USA serves consumers directly throughout the United States through ybera.us and is expanding its relationships with professional salons and business partners nationwide.