KERATIN TREATMENT
SALON SMOOTH HAIR AT HOME
Fashion Gold Brazilian Keratin Treatment delivers frizz-free, glossy, silky-straight hair — right from your bathroom. No salon. No waitlist. No $300 bill.
Straight from the First Application
100% Formaldehyde-Free
Up to 10 Uses Per Bottle
The #1 Brazilian keratin treatment trusted by thousands of women — now available for you to use at home, on your schedule.
SEE IT TO BELIEVE IT
We could talk about results all day. But honestly? Just look.
THIS ISN'T STRAIGHTENING. IT'S A FULL HAIR TRANSFORMATION
Natural-looking straight hair, root to tip
No stiff, plastic look. Just smooth, lightweight strands with real shine and movement.
Straight hair that actually stays straight
Frizz-free, soft results that last up to 90 days — while keeping your hair healthy and strong.
No formaldehyde. No fear.
Professional-grade results with a safe formula, no harsh fumes, no nasty chemicals, no compromises.
Good hair every single day.
Soft, manageable, easy to style, not just on application day. Every day.
THE INGREDIENTS BEHIND THE RESULTS
Powerful actives that keep hair smooth, frizz-free and straight for longer.
Inca Oil
DEEP REPAIR & HYDRATION
Quinoa Protein
STRENGTHEN & PROTECT
Coconut Oil
SHINE & MOISTURE LOCK
Inca Oil
DEEP REPAIR & HYDRATION
Sourced from the Amazon rainforest, this powerhouse oil is packed with Omega-3, Omega-6, and Vitamin E. It delivers intense hydration while helping repair damaged strands from the inside out — restoring elasticity and shielding hair from environmental stress.
Quinoa Protein
STRENGTHEN & PROTECT
A natural, plant-based protein that fortifies every strand, reducing breakage, thinning and split ends. It also locks in moisture, leaving hair softer, stronger and easier to manage.
Coconut Oil
SHINE & MOISTURE LOCK
Lightweight and deeply nourishing, coconut oil fights frizz while boosting your hair's natural shine and softness. It also helps prevent protein loss — keeping strands silky, smooth and healthy-looking.
THE SECRET BEHIND THE RESULTS
Kerafive22® is Fashion Gold's exclusive technology that works to align, rebuild and protect your strands during treatment.
CHOOSING FASHION GOLD IS THE BEST OPTION
Fashion Gold
Other Treatments
✅ Pioneering formaldehyde-free formula for 20+ years
❌ Often contain formaldehyde; can release irritating fumes
✅ 100% compatible with all hair types
❌ Limited compatibility; higher risk of breakage on chemically treated hair
✅ Smooth, frizz-free hair for up to 6 months
❌Results typically last 2–4 months, requiring frequent touch-ups
✅ Enriched with oils and amino acids for deep nourishment
❌ Basic formula focused only on straightening, no added benefits
✅Wash and style immediately after application
❌ Must wait 48–72 hours before washing or styling
DO THE MATH WITH US
Save Hundreds
Skip the $150–$300 salon visit every time.
Up to 10 Treatments
One 17.6 oz bottle delivers multiple full applications.
Salon Results at Home
Professional-looking hair without leaving the house.
Anytime You Want
No appointments. No waiting. No wasted weekends.
ONCE THEY TRY IT, THEY NEVER GO BACK
Customers who love it
"The results on my clients have been incredible. Softer, shinier hair that's so much easier to take care of."
Albany
USA
"Simply perfect! Would absolutely buy again."
S.P
USA
"Great quality, super fast delivery. Definitely buying again!"
R.S
BRAZIL
"The results on my hair were amazing!"
R.S
PANAMA
0+
Happy Clients
STILL ON THE FENCE? WE'VE GOT YOU
Your dream hair is just one application away.
How long do results last?
Most women enjoy smooth, frizz-free hair for 90 days — depending on hair type and how often you wash. The more consistent your hair care routine, the longer your results will last.
Does it work on all hair types?
Yes. Fashion Gold was designed for every hair type — straight, wavy, curly, thick, fine or color-treated. It smooths, nourishes and tames frizz without altering your hair's natural texture.
Is it really formaldehyde-free?
100%. Fashion Gold contains zero formaldehyde. No harsh fumes, no harmful chemical exposure — just professional-quality results you can feel good about.
When can I wash my hair after applying?
You can wash whenever you'd like. That said, we recommend waiting 48 to 72 hours after treatment to let the keratin fully bond — this helps maximize how long your results last.
What makes Fashion Gold different from other keratin treatments?
Fashion Gold combines a professional-grade, formaldehyde-free formula built for at-home use. You get softer, shinier, easier-to-manage hair — with salon-inspired results, without the salon price tag or harsh chemicals.