FASHION GOLD 300g / 10.6 oz – Brazilian Keratin Treatment, Smoothing and Straightening System

Fashion Gold is a professional smoothing system designed to help reduce the appearance of volume and frizz while creating a smoother, more aligned-looking finish. It helps enhance softness, shine, manageability, and natural-looking movement.

Its formaldehyde-free formula combines an advanced organic acid smoothing system with conditioning ingredients for a sleek, polished-looking result. Designed for professional heat-assisted smoothing, it delivers targeted cosmetic care for a smoother-looking finish.

Organic Acid Technology: A professional smoothing system based on a blend of organic acids designed to support a smoother, more aligned-looking finish.

Formaldehyde-Free Formula: Developed without formaldehyde as part of its professional smoothing system.

Conditioning Complex: Hydrolyzed Quinoa Protein, Sacha Inchi Oil, and Coconut Oil provide complementary conditioning and nourishing care to support softness, shine, smoothness, and manageability.

Step 1: Wash hair with a gentle cleansing shampoo. Rinse thoroughly and repeat if necessary.

Step 2: Remove excess water and dry hair to approximately 80%.

Step 3: Apply Fashion Gold section by section, keeping the product 0.5 cm away from the scalp.

Step 4: Leave on for 60 minutes with a cap.

Step 5: Rinse thoroughly, removing all product. Blow-dry completely.

Step 6: Flat iron thin sections 15 to 20 times at 180–200°C (356–392°F).

Follow the complete product directions and recommended heat settings.

Key Ingredients: Hydrolyzed Quinoa Protein, Sacha Inchi Oil, and Coconut Oil.

Organic Acid Complex: A blend of organic acids used in the Fashion Gold smoothing system.

Conditioning Care: Complementary conditioning and cosmetic ingredients designed to support softness, smoothness, shine, and manageability.

Full Ingredient List: See product packaging for the complete ingredient list.